Clairol Professional – True Color Campaign

Social Media Campaign Management

Clairol Professional provides professional quality hair color and care products to hair stylists, as well as consumers who color their hair at-home.ย The True Color collection offers beautiful, dimensional hair color to enhance your natural color or to experiment with a new shade that looks so real only you know it’s True Color.

Services:
  • Social Media campaign strategy + visual identity development
  • Product launch teaser visuals + copy
  • Campaign content calendars including a curated mix of:
    • styled product images and video
    • graphics with tips from brand educators
    • influencer content sourced from 25 individuals ranging from micro to macro
    • management of 6 weekly giveaway posts
    • unique, strategic copy for each social post
  • Formatting + posting of 4 brand educator IG Story Takeovers
  • Daily scheduling and posting of all Instagram + Facebook content
  • Custom analytics dashboard on Sprinklr + monthly analysis of campaign KPIs
  • Management of campaign ad budget to boost top performing content
  • Campaign insights deck with final analytics results + learnings