Wella colorcharm – Social Media Content Calendar

Monthly Social Media Visuals + Copy

In the role of Account Executive at Ideas That Evoke, I lead the creation of Wella colorcharm’s monthly social media content calendars, focusing on Instagram and Facebook. I evaluated what was working for the brand on social, capitalized on best-performing visuals and copy, worked with my client to align on brand priorities and incorporated trending social media copy and creative styles to stay up-to-date.


  • collaborated with creative team to create monthly photo, video and graphic design content
  • pulled inspo based on insights, brand priorities and social visual trends
  • sourced props, lead product styling and assisted with creative direction
  • sourced monthly UGC/Influencer content
  • wrote on-brand, strategic copy for each post
  • scheduled and tracked performance of all content in Sprinklr, a social management platformWCC content samples.pngCaption Copywriting + Community Management