Monthly Social Media Visuals + Copy
In the role of Account Executive at Ideas That Evoke, I lead the creation of Wella colorcharm’s monthly social media content calendars, focusing on Instagram and Facebook. I evaluated what was working for the brand on social, capitalized on best-performing visuals and copy, worked with my client to align on brand priorities and incorporated trending social media copy and creative styles to stay up-to-date.
- collaborated with creative team to create monthly photo, video and graphic design content
- pulled inspo based on insights, brand priorities and social visual trends
- sourced props, lead product styling and assisted with creative direction
- sourced monthly UGC/Influencer content
- wrote on-brand, strategic copy for each post
- scheduled and tracked performance of all content in Sprinklr, a social management platform